Talking about apps for interactive formats

Posted by on Aug 23, 2016 in Events, Featured, General, International, Press
Talking about apps for interactive formats

For the third year running, Tellybug is once again proud to be major sponsors of this year’s Edinburgh International TV Festival as well as the creators of the festival app.

This year, Tellybug’s CEO and creative lead, Matt Millar, will be joined by Warner Bros, NordiskFilm TV and Banijay to pass on their collective experience and knowledge of the interactive TV app space in two talks to be held in the Tinto room on the ground level of the EICC.

An app for success: Why digital is key in global formats

Wednesday 24th August 11:05 – 11:40, The Tinto

Drawing on the success of the international phenomenon that is X Factor, the show’s app creator, Tellybug’s Matt Millar and Warner Bros’ Group Head of Digital Martin Trickey, explain how digital plays a key role in making a format successful and how you can repeat the success as the format is licensed around the world.

Tomorrow’s TV: New apps for a new format wave

Friday 26th August 12:30 – 13:00, The Tinto

All Against 1 is the new interactive prime time gameshow hit that has viewers directly playing at home with the contestants on screen, all via the show’s app. Hear from format creator Banijay Nordic and its app developers Tellybug to find out how this concept became a major Friday night primetime hit on DR – the public service channel in Denmark. Hear how you can innovate creative formats with new technology, and get an insight into the new wave of interactive TV formats that will be coming to screens around the world.