App success in Poland
We recently launched a fully re-skinned and localised version of our famous Got Talent app in Poland for their show ‘Mam Talent!’. The app numbers and engagement figures have been particularly impressive for the first two episodes and we are expecting further significant growth as the series progresses. TVN are making full use of the app’s play-along features and rewarding the viewers with live on-screen overlays straight from our live-data feeds.
To quote Edward Miszczak, management board member for the programming department of TVN: “Today viewers expect much more from television than just ready-made entertainment offering to enjoy as passive viewers. They want to participate actively, exert an influence on what and whom they watch, be free to evaluate, express their preferences and likes and to confront them with other viewers’ opinions”.
We could not have put it better ourselves.